Portfolio website for creatives

Patsy vs Format: a portfolio you edit or a studio partner you talk to?

Format is a polished portfolio platform with photographer-friendly workflow tools and strong first-year offers. Patsy is aimed at photographers who want less ongoing site and business administration after the portfolio launches.

See what Patsy can do for you Read migration guides

Where Format is stronger

A real reason to choose it.

Format is purpose-built for creative portfolios, offers attractive templates, and includes increasingly capable workflow and gallery tools.

Where Patsy is different

Help inside the work itself.

Patsy helps develop the point of view, copy, website direction, marketing, and SEO through one photographer-specific conversation context.

The current facts

What matters before the philosophy.

These are selected decision facts, not an attempt to reproduce every plan or feature. Follow the source links below for the latest complete terms.

Basic$10 monthly when billed annually

Pro promotion$12 monthly when billed annually

Pro Plus promotion$15 monthly when billed annually

Trial14 days; payment method not required

Side by side

Different operating models, not just different feature lists.

A feature can exist in both products and still require very different amounts of setup, judgment, maintenance, or connected software.

Decision area	Patsy	Format
Portfolio design	Patsy chooses and adapts a direction from the studio brief.	Photographer selects from professional themes and edits the portfolio.
Displayed images	The public site is tailored to the studio, with private gallery delivery within the plan photo cap.	70 on Basic, 1,500 on Pro, unlimited on Pro Plus under current plans.
Storage	25 GB and 2,500 gallery photos on Essential; 500 GB and 25,000 photos on Studio.	100GB Pro and 1TB Pro Plus under current pricing.
Ongoing work	Ask for revisions, content, SEO, or workflow help.	Use the editor, workflow tools, and optional expert services.
Price caveat	Essential is $19 monthly and Studio is $59 monthly after the card-backed trial.	Current Pro offers are introductory first-year promotions; verify renewal pricing.

Choose Format if

Its specialist strengths are your priority.

You want a mature portfolio builder and enjoy editing it yourself.
Lightroom integration, creative templates, and portfolio tools matter most.
The current introductory pricing is attractive and you have checked renewal pricing.

Choose Patsy if

You want fewer operating jobs.

You want Patsy to propose the design and keep helping after launch.
You want website, business coaching, marketing, and SEO in one assistant context.
You want to ask a real question before signup, then use a card-backed 14-day trial if you continue.

If you may switch

Protect the business before changing the software.

No comparison page can promise a perfect transfer. Export first, verify the details that matter to current clients, and keep the old system available until the new path works.

Save every portfolio image, page, blog post, client-gallery asset, and custom code separately.
Record custom-domain settings, page URLs, metadata, and forms before changing the site.
Verify whether current promotional pricing or renewal timing affects the migration decision.
Run both sites in parallel until the portfolio, forms, and indexed URLs are ready.

Official sources

Check the current product before deciding.

Last verified July 15, 2026. Patsy and PA Digital Studio are not affiliated with, endorsed by, or sponsored by Format. Product names belong to their respective owners. Prices can vary by billing term, location, promotion, tax, and selected add-ons.

Ready when you are

See how Patsy would approach your studio, before leaving Format.

Ask about your website, pricing, marketing, or SEO before deciding whether a Founding 100 account is right for you.

See what Patsy can do for you