| Website | Custom website direction within a card-backed 14-day trial, followed by Essential or Studio. | Simple portfolio website intended to accompany ShootProof galleries. |
| Galleries | The Founding release includes private delivery, favorites, controlled downloads, and usage tracking within the plan limits. | Mature core product with photo-count-based plans. |
| Selling | Essential and Studio include products, Stripe test checkout, and Prodigi sandbox fulfillment. Production go-live and provider costs are separate. | 0% ShootProof commission with professional lab integrations. |
| Growth work | Marketing and SEO modes share studio context. Approved review requests and website changes are live; complex campaigns are not included. | Email campaigns and selling tools, with less emphasis on a custom public site. |
| Operating model | Tell Patsy the outcome and review her prepared work. | Use a mature set of direct controls and templates. |